Spearheaded the design and development of App Factory, a highly configurable white-label mobile platform used by global fuel and convenience brands.

• Led end-to-end creation of a no-code app platform reducing rollout timelines from 6–12 months to under 12 weeks

• Built portal for brands to self-manage UI layout, branding and in-app content, enabling non-technical teams to launch and update apps without engineering support

• Introduced internal configuration tooling and workflows into the App Factory portal, reducing manual setup, streamlining QA and enabling faster, error-free client onboarding

• Delivered deep integrations with payment processors, loyalty systems, fraud tools and messaging services, expanding platform capabilities and client adoption

• Defined vision and roadmap balancing quick wins with long-term scalability, ensuring sustained platform growth

• Drove Firebase tagging initiative to surface user behavior insights, enabling data-informed roadmap decisions and prioritization of high-impact UX improvements

• Transitioned mobile development from native to Flutter, unifying the codebase and reducing development effort across iOS and Android

• Leveraged AI tools to streamline story writing, PRDs,  UI content and ideation — boosting team velocity and refining product clarity

• Collaborated cross-functionally across design, engineering, QA, and GTM to ensure aligned delivery and high-quality releases